This is great!

MGA Entertainment Kicked off Its ''A Passion for Giving'' Charity Campaign by Donating over One Million Toys to Children Who Need It Most

LOS ANGELES Nov. 29, 2004--MGA Entertainment, a consumer entertainment products company and manufacturer of the wildly popular BRATZ(R) fashion dolls, kicked off its national "A Passion for Giving" Charity campaign at Children's Hospital Orange County (CHOC) on Wednesday, November 17, 2004 with Ryan Seacrest of TV's American Idol, 102.7 KIIS FM radio personality Ellen K. and the Starbucks Holiday Angels Joy Drive benefiting the Starlight Starbright Children's Foundation by donating over One Million MGA Toys.

"MGA's generosity typifies the holiday season. I am proud to have helped, along with our partner Starbucks, deliver some good news to some wonderful kids. A Passion for Giving is a great way to kick off this time of year," said Ryan Seacrest.

"It is MGA Entertainment's passion to make children happy and we are very excited to team up with Ryan Seacrest and 102.7 KIIS FM in donating over 1 million toys to the Starbucks Holiday Angels Joy Drive benefiting the Starlight Starbright Children's Foundation, CHOC Hospital and children in need across the country," said Mel Woods, President of MGA Entertainment.

"Words cannot express Starbucks' gratitude to MGA for their generous donation to the Starbucks Holiday Angels Joy Drive," said Jeff Hamill, regional Vice President for Starbucks Coffee Company. "This donation will enable Starlight Starbright Children's Foundation to spread joy to many more children in hospitals across the country. Starbucks will be collecting new toys and books until Christmas day so that our customers and partners (employees) will continue to have the opportunity to brighten the lives of seriously ill children during this holiday season and beyond."

"This program is so exciting for Starlight Starbright," said Jenny Isaacson, Vice President of Brand Marketing & Communications for Starlight Starbright Children's Foundation. "MGA Entertainment's one million toy donation to Starbucks 'Holiday Angels Joy Drive' means that we will be able to reach out to hundreds of thousands more children this holiday season. Every donated toy will bring a smile to the face of a sick child."

In addition to the Starlight Starbright Children's Foundation, MGA Entertainment will also be donating toys for girls and boys to the David Foster Foundation, Kids Wish Network, Kids Lift Foundation, California Hospital Medical Center Foundation, Chef David's Kidz Wish Foundation and many other small and local charities.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 200 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. For Holiday 2004, MGA will introduce its first boy's intellectual property ALIEN RACERS(TM) to market. Please visit: www.mgae.com, www.bratzpack.com, www.alienracers.com

ABOUT STARLIGHT STARBRIGHT CHILDREN'S FOUNDATION

Starlight Starbright Children's Foundation is dedicated to brightening the lives of seriously ill children and their families through imaginative, resourceful programs and multimedia projects that uplift their spirits to help transcend pain and fear. Touching the lives of more than 180,000 children and families each month, Starlight Starbright programs and services ensure that the simple joys of childhood are still a part of their lives. While doctors are treating the illness, Starlight Starbright is healing the spirits of these children and their families. To learn more, visit www.slsb.org