Bratz LIMA award nominations :)

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BRATZ Nominated for Five International Licensing Excellence Awards ... As well As Seeing a Q1 Market Share Increase

LOS ANGELES--(BUSINESS WIRE)--May 4, 2005--MGA Entertainment has announced that its wildly popular Girl's Lifestyle and Fashion Doll brand BRATZ(R) has been nominated for a stellar Five LIMA (International Licensing Excellence) awards. The nominations include:

-- Best Character Brand License of the Year -- Bratz, MGA Entertainment

-- Best Character Brand Licensee -- Hard Goods: Hershey Mexico, Bratz Brillo Lips

-- Best Character Brand Licensee -- Soft Goods: Accessory Network, Bratz luggage, back-to-school accessories, stationery and headwear

-- Best Character Brand Licensee -- Soft Goods: SGFootwear, Bratz footwear

-- Best Overall License of the Year -- Bratz, MGA Entertainment

In 2004, MGA/BRATZ won awards in both the Best Character Brand and Best Overall License of the Year categories, the latter being the Licensing Industry's equivalent to "Best Picture" of the year. The awards ceremony will take place at the LIMA Gala Ceremony on Wednesday, June 22, 2005, in New York City.

In addition, 2005 Q1 market share in the U.S. of BRATZ was up 8% over the same period last year, according to The NPD Group. Early indicators show that the Company's sales for Q2 continue to climb and look to strengthen into the summer and fall months. MGA CEO Isaac Larian issued this statement: "MGA's market share would have been even higher in the first quarter if we were able to keep some key popular products in stock. Also, we are extremely proud of our LIMA nominations for 2005 as the BRATZ brand continues to grow in popularity worldwide."

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, Calif., manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more.