Cool MGA news :)

OH! I hope that paragraph that mentions the CD means the DVD

they mention will also be out this summer :)!!!



*********************

MGA Entertainment and BRATZ Creating Non-Stop Excitement at

Retail



Los Angeles, California - Business Wire- January 28,

2005—MGA Entertainment, a leading consumer entertainment

products company and manufacturer of the wildly popular

BRATZ‚ brand of Fashion Dolls and Accessories, have

announced that its 4th quarter sales were spectacular and beat

forecasts at retail. Items that were particularly in demand during

the Holiday 2004 shopping season include the BRATZ Tokyo a

Go-Go`, Twiins` and Secret Date` lines of fashion dolls, as well

as the new BRATZ Babyz`, which launched in mid-December

2004.



"I am absolutely delighted with this result," said MGA CEO Isaac

Larian. "Our sales would have been even better if we'd had

enough inventory of our hottest-selling toys for the last quarter."

He adds, "The sales of our new 2005 line are way above

expectation, with increases anywhere between 30 to 90 percent,

depending on the retailer, for the first few weeks of January as

compared to January 2004. There is tremendous excitement in

store for 2005 and we believe this will be our best year yet in

terms of sales for MGA and BRATZ, worldwide."



Manny Francione, DMM of Toys "R" Us, Inc commented, "I was

impressed by the new 2005 MGA line pre-Christmas and the

positive feedback from our guests that have continued into

January."



The NPD Group issued the following statement: According to a

special weekly consumer study conducted by The NPD Group,

MGA Entertainment's unit sales indexed higher than other top

manufacturers across all toy categories in the last few weeks of

December 2004 when compared to the last week of October

2004.



In addition to the outrageous new BRATZ Babyz` for spring 2005,

the new line includes BRATZ Treasures`, Fabulous BRATZ`,

BRATZ Pretty N' Punk` and BRATZ Sportz` fashion dolls and

accessories, as well as the new Lil'Bratz Beach Bash` mini-dolls

and playsets. This summer, the first BRATZ CD music project

will be released by Universal Music Enterprises (UME) followed

by the debut of BRATZ in

State-of-the-art CG animation in an all-new DVD movie coming

from Twentieth Century Fox Home Entertainment (FHE).



MGA Entertainment, a consumer entertainment products

company headquartered in

Van Nuys, California manufactures innovative lines of proprietary

and licensed products, including toys and games, dolls,

consumer electronics, home décor, stationary and sporting

Goods. BRATZ was introduced in June 2001, and has since

become one of the world's premiere toy lines and girls' lifestyle

brands. The BRATZ brand is also noted for having won Family

Fun magazine's Toy of the Year Award four years in a row. With

over 300 licensees worldwide, BRATZ brings together innovative

companies and cutting-edge fashion styles to create exciting

new products in apparel, footwear, fashion accessories and so

much more.

Please visit: www.mgae.com, www.bratzpack.com