Bratz and MGA's PR Team win the top award :)

MGA deserves to be recognized for all the great things they do. Thing is this was just one nice thing they did- you have read right here about all the other cool things they do and they deserve this! They told me they got to give a speech in front of a lot of movie stars and other industry people, this is so cool!

:)

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PBS? AWARD-WINNING SERIES ?P.O.V.? AND
> MGA ENTERTAINMENT?S ?BRATZ? NAMED WINNERS
> OF THIRD ANNUAL EPPSILON AWARDS
> HONORING OUTSTANDING CAUSE-ORIENTED
> ENTERTAINMENT PUBLIC RELATIONS CAMPAIGNS
>
> Lynne Weaver Award
> Recognizing Outstanding Pro-Bono Work
> Awarded to Sue Procko
>
> The Entertainment Publicists Professional Society (EPPS)
> announced today the winners of the third annual EPPSilon
> Award.  Award recipients include the PBS series ?P.O.V.? and
> MGA Entertainment?s Bratz Fashion Doll line and girls? lifestyle
> brand.  The awards, recognizing excellence in issue-oriented
> public relations campaigns within the entertainment industry for
> 2004, were presented at the 9th Annual PRISM Awards of the
> Entertainment Industries Council, Inc. (EIC) on April 28 at the
> Beverly Hills Hotel.
>
> The organization also continued its recognition of the efforts of
> public relations professionals with the second annual Lynne
> Weaver Award for exceptional pro bono service during an EPPS
> member?s career.  The award was presented to Sue Procko of
> Procko Public Relations for her powerful advocacy for AIDS
> education, research and the funding of service organizations
> nationwide through her work with the Video Industry AIDS Action
> Committee (VIAAC).  She is also active with her husband Jeff?s
> non-profit organization, The Western Law Center for Disability
> Rights, promoting the rights of people with disabilities and the
> public interest in and awareness of those rights by providing
> legal and related services.
>
> ?These awards recognize efforts that often go unseen,? said
> Scott Pansky, EPPS president and General Manager of Allison &
> Partners.  ?The ability to develop a strategy to publicize and
> promote a project through both traditional media and
> philanthropic programs or charities can create a win-win
> program for everyone involved.?
> PBS?s ?P.O.V.? received an EPPSilon Award for its work on
> behalf of the documentary film ?Farmingville,? which crystallized
> the debate over immigration following the shocking attempted
> murders of two Mexican day laborers in a small Long Island
> town.  MGA Entertainment received the award following their
> cause-related efforts on behalf of their holiday campaign, ?A
> Passion for Giving? which involved the donation of over one
> million toys to needy children across North America.  It also
> recognizes MGA Entertainment for its philanthropic contribution
> to the Starlight Starbright Children?s Foundation.
> The EPPSilon Award was created in 2002 by the EPPS board of
> directors, in conjunction with the leadership of the EIC, whose
> annual PRISM Awards recognize productions and performances
> accurately depicting drug, alcohol and tobacco use and
> addiction.  Previous winners include Showtime Networks,
> NBC/Bravo, ESPN and Buena Vista Home Entertainment. 
>     
> EPPS is a national leader in publicity and marketing education,
> providing valuable seminars, industry resources and networking
> opportunities in Los Angeles and New York, focusing on the
> needs of the publicity community.